UX-PM - Level 3 Leading UX

Aligning business strategy with UX activities. Learn skills to form and manage a UX team, Defy metrics, KPIs and measure UX impact.

Next edition

Duration

16 hours

Format

In Person

Language

Portuguese

 (before
 
)

Price

VAT exempt
VAT exempt

Why take this course?

Strategic UX leadership

Focusing on high-level UX strategy and aligning it with broader business objectives. It’s ideal for those looking to champion UX within their organization.

UX maturity models and metrics

Covers UX maturity frameworks, metrics, and KPIs, enabling you to measure UX impact.

Building a UX culture

Cultivate a user-centered culture, making it easier to prioritize UX at all levels and ensuring that the user's voice is always part of strategic decisions.

Best suited for

  • Professionals who have completed the UX-PM levels 1 and 2 courses
  • Project Managers
  • Product Owners
  • UX Leaders
  • Professionals with prior UX experience (without completing Level 1 or 2) can apply to an evaluation process to receive a recommendation for the appropriate level to enroll in.

Format

  • In-person training
  • 16 hours
    Day 1 and 2 - 9:30 AM to 6 PM
    Day 3 - 9:30 AM to 11:30 PM
  • Small class up to 16 participants

Course structure

60%theory

30%discussion

10%practice

  • To plan, budget and implement UX activities on business strategy, taking into consideration the business resources and processes
  • Build and manage a UX team
  • Optimizing investment on UX at every stage of the project’s lifecycle
  • Setting UX metrics and KPIs
  • Measure and communicate the impact of UX on project outcomes

Take a look

After this course, you will be able to:

  • Practice implementing UX strategies that drive organizational change and align with business objectives.
  • Learn how to measure UX impact through metrics, KPIs, and maturity models, showcasing the value of UX investments.
  • Get to know the steps to cultivate a user-centered culture across all levels of an organization.

Program

  1. UX Leadership
    1. Design maturity models
    2. Challenges of implementing a human-centered approach in organizations
  2. Preparing UX Initiatives
    1. UX strategy
    2. Business value of UX
    3. Identifying opportunities
    4. Creating a business case
    5. Design briefing
    6. Framing design challenges
  3. Measuring Experiences
    1. Why we measure experience
    2. Measuring UX in context over time
    3. Measuring usability, UX, and quality
    4. ROI of UX
    5. KPI vs metrics
    6. Google HEART Framework
    7. Common mistakes when measuring UX
  4. Building a Design Culture
    1. Divergence and convergence
    2. Co-design and effective feedback
    3. DesignOps and ResearchOps
  5. Building UX Teams
    1. Roles and competencies of a UX team
    2. Creating career paths
    3. Scaling design teams within organizations
    4. Recruiting team members

What you will receive

Professional training certificate

Slides

Toolkit

Community Access

Testimonies

The content covered was very interesting and relevant to my role as a researcher. I was pleasantly surprised by the inclusion of topics related to recruitment and the definition of roles in DesignOps and ResearchOps. I found the trainers' level of expertise to be highly specialized, with an impressive ability to communicate effectively—even for those without a foundational understanding of strategy and leadership, or for those not working in an Agile-structured organization. I'm extremely pleased to have had the opportunity to learn with Tangível and to take away valuable knowledge, practices, and approaches on how to unite work across teams!
Mariana SilvaResearcher
I am now more aware of the challenges of UX leadership, as well as the tools that can help me overcome them and become a better leader.
Mariana SilvestreDigital Project ManagerEDP
Taking this course was very important for consolidating ideas and becoming aware of concrete strategies to apply in my daily work as a UX lead. The course was very comprehensive, and the trainers were tireless, bringing vast experience and knowledge. The entire experience was enjoyable, thanks to the excellent organization.
Salomé AfonsoHead of Creative Services

Academy numbers

  • 53
    trainees
  • 0
    in-company editions
  • rating of
    4.5
    25
    reviews
  • dgert - direção geral do emprego e das relações de trabalho
    Tangível is a certified training entity
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The UX Writing program

A 2-level course that grows your expertise, teaching you to write clear interface text and design strategic, multi-channel content that enhances the user experience.

Enrol if you’re looking for:

  • Content strategy and content design
  • Chatbots and voice assistant
  • User research and testing content
  • Translation and localisation

Buy levels 1 and 2 and save 15%

Level 1

230

Level 2

300

Level 1 + 2

450
530
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Enroll in program
  • Discount of 80€
  • +1 hour of individual mentoring
  • Choose the edition you want to participate in

Enrol if you’re looking for:

  • What is UX
  • The role of a UX Writer
  • Principles and best practices for writing
  • Writing for interface elements

Buy levels 1 and 2 and save 15%

Level 1

230

Level 2

300

This is some text inside of a div block.

Level 1 + 2

450
530
This is some text inside of a div block.
Enroll in program
  • Discount of 80€
  • +1 hour of individual mentoring
  • Choose the edition you want to participate in

Frequently asked questions

Are the courses only available in an open class format?

No, Tangível Academy also offers courses in an in-company format. In-company training is tailored to clients’ needs. For more information, please get in touch with us at academy@tangivel.com.

Are the sessions for remote courses recorded?

Remote training is conducted live to encourage interaction, group dynamics, and sharing among trainers and participants. Therefore, sessions are not recorded.

I submitted an information request but haven’t received a response. What should I do?

We usually respond within 48 business hours. If you still haven’t received a response, please get in touch with us via academy@tangivel.com or phone: (+351) 968 286 928.

How can I find out when a new class opens?

You can view upcoming dates and classes on each course page.

Do the prices include VAT?

Since Tangível Academy is DGERT-certified, our courses are VAT-exempt, meaning the listed prices are final.

Who are the trainers at Tangível Academy?

Nearly all trainers at Tangível Academy are seasoned consultants from the Tangível Group. For certain topics, we enhance our expertise with trusted professionals from our close network, including partners, clients, and former colleagues.

Why choose Tangível Academy?

"Cheque formação" up to 750€

The "Cheque-Formação + Digital" from IEFP offers up to 750€ to all workers, regardless of employment status, for training in digital skills.

Quality over quantity

We believe in live training, small classes, two instructors, and time for individual sharing and questions.

No two editions are alike

We are constantly revising, testing, and updating our courses. After all, we champion human-centered design.

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Need help?

Get in touch

Cláudia Martin's Picture

Cláudia Martins

Academy Operations Manager

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