Learn the fundamentals of User Experience. Get an overview of the main tools and methodologies used by industry professionals.
Aligning business strategy with UX activities. Learn skills to form and manage a UX team, Defy metrics, KPIs and measure UX impact.
Learn how to write for different interface components using plain language principles, with practical tips, examples and realistic exercises to put them into practice.
Learn how to make more strategic decisions and build a product or service that responds to market needs while simultaneously achieving business goals.
Learn how to choose the right content for each channel, including chatbots and voice assistants, supplementing each decision with research and testing.
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